BROADSIDE
SALESCustomer budget increase spotted early▲ 2 QTRS EARLY PRODLaunch timed to customer's budget cycle▲ ROADMAP ALIGNED ENGParts re-sourced before input costs jumped▲ COST AVOIDED OPSSupply chain rerouted before port delay▲ 15% COST AVOIDED FINEnergy price exposure modeled before board▼ $800K EXPOSURE STRATCompetitor's expansion flagged early▲ FIRST MOVER MKTGAd spend shifted as customer demand moved▲ CAC PROTECTED HIRINGTeam ramped ahead of demand spike▲ 1 QTR AHEAD BDNew customer segment spotted as market shifted▲ NEW MARKET PRODRequirement shift scoped before sprint plan▲ ROADMAP PROTECTED FINDemand dip forecast before quarter close▲ PLAN ADJUSTED STRATBuying window spotted before competitors▲ WINDOW OPEN SALESCustomer budget increase spotted early▲ 2 QTRS EARLY PRODLaunch timed to customer's budget cycle▲ ROADMAP ALIGNED ENGParts re-sourced before input costs jumped▲ COST AVOIDED OPSSupply chain rerouted before port delay▲ 15% COST AVOIDED FINEnergy price exposure modeled before board▼ $800K EXPOSURE STRATCompetitor's expansion flagged early▲ FIRST MOVER MKTGAd spend shifted as customer demand moved▲ CAC PROTECTED HIRINGTeam ramped ahead of demand spike▲ 1 QTR AHEAD BDNew customer segment spotted as market shifted▲ NEW MARKET PRODRequirement shift scoped before sprint plan▲ ROADMAP PROTECTED FINDemand dip forecast before quarter close▲ PLAN ADJUSTED STRATBuying window spotted before competitors▲ WINDOW OPEN
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Wait, the rules changed and why were we the last to know?
# leadership14
You9:41 AM @here One of our key inputs is up 4x in 18 months. Why are we still priced like it's 2024?
💀 9🔥 6😨 4
Chris T.9:44 AM...how did you catch that before procurement? Fixing the pricing model now.
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A new state incentive we qualify for (???)
You, CEO<you@yourcompany.com>to Leadership team · 8:12 AM
Just found out two of our sites qualify for a new state incentive worth up to $6M. Applications close in 30 days. Why did I find this and not us? I want an owner and a plan by Friday.
— Me
Sent from the back of an earnings call

What you get

Whether you build hardware, ship software, or sell services.
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One viewChanges across costs, delivery, and revenue in one place.
Likely outcomesA likely case, best case, and worst case before you commit.
Clear ownershipWho's on each change and when it's due.
Everyone alignedOperations, production, and growth teams see the same notice you do, so the whole company moves on one plan.

How it works

Your company profile, with likely outcomes
We do our homework
You make the call, faster

Examples

Illustrative
NOTICE-603What Broadside flags: A new tariff likely adds $40M to cost of goods next year, across 3 of your 4 business lines
What the team did: CFO reset guidance and the board approved a sourcing shift before the quarter closed
NOTICE-604What Broadside flags: A new competitor likely entering a core market
What the team did: CEO moved budget to defend it
NOTICE-605What Broadside flags: Demand likely rising in one customer segment
What the team did: COO added capacity early

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