BROADSIDE
SALESCustomer budget increase spotted early▲ 2 QTRS EARLY PRODLaunch timed to customer's budget cycle▲ ROADMAP ALIGNED ENGParts re-sourced before input costs jumped▲ COST AVOIDED OPSSupply chain rerouted before port delay▲ 15% COST AVOIDED FINEnergy price exposure modeled before board▼ $800K EXPOSURE STRATCompetitor's expansion flagged early▲ FIRST MOVER MKTGAd spend shifted as customer demand moved▲ CAC PROTECTED HIRINGTeam ramped ahead of demand spike▲ 1 QTR AHEAD BDNew customer segment spotted as market shifted▲ NEW MARKET PRODRequirement shift scoped before sprint plan▲ ROADMAP PROTECTED FINDemand dip forecast before quarter close▲ PLAN ADJUSTED STRATBuying window spotted before competitors▲ WINDOW OPEN SALESCustomer budget increase spotted early▲ 2 QTRS EARLY PRODLaunch timed to customer's budget cycle▲ ROADMAP ALIGNED ENGParts re-sourced before input costs jumped▲ COST AVOIDED OPSSupply chain rerouted before port delay▲ 15% COST AVOIDED FINEnergy price exposure modeled before board▼ $800K EXPOSURE STRATCompetitor's expansion flagged early▲ FIRST MOVER MKTGAd spend shifted as customer demand moved▲ CAC PROTECTED HIRINGTeam ramped ahead of demand spike▲ 1 QTR AHEAD BDNew customer segment spotted as market shifted▲ NEW MARKET PRODRequirement shift scoped before sprint plan▲ ROADMAP PROTECTED FINDemand dip forecast before quarter close▲ PLAN ADJUSTED STRATBuying window spotted before competitors▲ WINDOW OPEN
✦ imagine this, but for your organization.

Understand buyer pain points and opportunities better than ever.

Broadside shows sales, marketing, and customer success where each buyer's budget and needs are heading, and what product can actually deliver. So you can get creative with the pitch and close the deal before the next weekly sync.

No proprietary data. Fast, trustworthy data, right when you didn't know you needed it.

Sound familiar?

Wait, when did our biggest account freeze spend?
# sales14
Joseph J.9:41 AM @here Did anyone tell marketing the market changed, or are we still pitching last quarter?
👻 5💸 3
Demi L.9:44 AMTwo accounts went quiet. Either budget freeze or they found our competitor. Place your bets.
2 more replies
ReplyForward
Re: Q3 pipeline (who ghosted us)
Ursula B., CEO<fake@email.com>to Sales, Marketing · 8:12 AM
I need every account at risk of not renewing on my desk by Friday. No surprises this quarter.
— U
Sent between three back-to-back discovery calls

What you get

Whether you build hardware, ship software, or sell services.
Optimized for: MarketingBrandCommsSalesLobbyingGovRelCustomer Success
Free cash signalsKnow when your buyers have fresh budget, before they start shopping.
A sharper pitchMarket shifts and competitor moves, turned into talking points for your next call.
Accounts that stay warmSpot the customers about to go quiet, and reach out first.
One shared viewOperations, production, and your executives see the same notice, so every team moves on one plan.

How it works

Your company profile, with likely outcomes
We do our homework
Humans make calls, we make them better and faster

Examples

Illustrative
NOTICE-516What Broadside flags: Budgets in one of your target segments likely growing next quarter
What the team did: Sales refocused pipeline on that segment early
NOTICE-517What Broadside flags: A competitor likely to cut prices
What the team did: Sales updated the pitch before a key meeting
NOTICE-518What Broadside flags: A current customer's market likely to tighten
What the team did: Customer success started the renewal talk early

See where your customers' budgets are heading.

A 20-minute demo built on your company's own profile.